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Return on ad spend
Enter data
Fill in your traffic and conversion data to calculate ROAS.
Net profit
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After ad spend
Break-even ROAS
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Min to stay profitable
CPA
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Cost per order
Orders
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From traffic
🚦 Traffic & cost
$
$
clicks × CPC
💰 Conversion & revenue
%
$
clicks × CVR
$
orders × AOV
⚙️ Settings
%
×
📊 ROAS vs targets
vs break-even ROAS —
vs target ROAS —
🔬 Unit economics
Clicks—
Conversion rate—
Orders—
Average order value (AOV)—
Revenue—
Revenue per click (RPC)—
Ad spend—
Gross profit—
Gross profit per order—
CPA (spend ÷ orders)—
Net profit per order—
Marketing efficiency—
🚀 Scale simulator
1.0×
Scaled clicks
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Scaled spend
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Scaled revenue
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Scaled profit
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